The Dog Gurus are strong advocates for pet care facilities charging what you are worth AND making profitable pricing decisions. One way to increase your revenue is by adding enrichment programs to your services. We LOVE enrichment programs and recommend every pet business include them in their services.
We’ve seen over the years that day long play daycare is hard to be profitable, so six years ago we started sharing the Daycare 2.0 model. The concept was to provide a more structured form of daycare, more like school. While there is recess, it’s not all day long. There are social play times, but also individual learning sessions that are fun, engaging and often customized for the dog.
Our original early adopters of an enrichment daycare model found dogs loved it, staff really enjoyed it and it was much more profitable for the business. Enrichment is also flexible to be implemented into your business how it works best for you no matter what your core services. We’ve seen enrichment successfully offered for lodging, grooming, training and even at home while pet sitting or dog walking.
If you’re ready to make more money while even serving fewer dogs then don’t miss watching our video on adding enrichment programs to your services. We share tips on the implementation steps and key decisions you need to make to add an enrichment program to your pet business.