Proactive Profitability Master Class

Grow Your Business, Your Pay and Yourself!

February 14-16, 2023

ONLINE!

The Slam Dunk You Need to Recession Proof Your Pet Care Business

Create a foundation for profitable annual revenue growth despite staff shortages, rising staff wages and increasing inflation!

This is a tough time for pet care business owners...have you had these thoughts lately?

  • Worried about rising costs?
  • Frustrated by the lack of committed dedicated staff?
  • Stressed because you're working harder than ever but not making as much money?
  • Resentful for all the hours you spend in the business with little additional money in your pocket?
  • Freaking out about the rising cost of, well, everything?

Spend 3 days working on your business to create a plan to take home a bigger paycheck and get your life back.

ONLY $97 with the Proactive Profitability Master Class

FAST ACTION BONUS!

Special Swag Box delivered to your house if you are one of the first 80 lucky people to register!

Two Options (Attend Live and/Or Get Recordings)

Attend live and get the most out of working on your business with real time Q&A, chat, and assistance.

Or upgrade to All Access and get additional sessions with The Dog Gurus Team, plus you'll receive all the recordings after the event ends (Great option for those who like to work through things more than once or if you can't attend live)

Basic Registration

Work on your business in real-time during the 3 days of the event.

  • Front-row seats to 3 days of focused training and workshop time from The Dog Gurus (from the comfort of your home...no travel, no hotel!)
  • One price for your whole leadership team (just gather around one computer or tv!)
  • 3 days interacting live with The Dog Gurus Team to answer all your questions about your business so you can leave ready to implement
  • A workbook to walk you step-by-step through your budget, forecasting, and marketing plans so you will make more money immediately
  • Free swag box to the first 80 people who register
  • Professional Animal Care Certification Council (PACCC) continuing education credits for certified professionals
  • Certification Council of Professional Dog Trainers (CCPDT) continuing education credits for certified professionals
  • Access to a community of education-focused pet professionals who are as fun as they are supportive in a private Facebook Group

$97

Grab Your Seat

All Access Registration

Get additional sessions with The Dog Gurus, plus all the recordings

  • Front-row seats to 3 days of focused training and workshop time from The Dog Gurus (from the comfort of your home...no travel, no hotel!)
  • One price for your whole leadership team (just gather around one computer or tv!)
  • 3 days interacting live with The Dog Gurus Team to answer all your questions about your business so you can leave ready to implement
  • A workbook to walk you step-by-step through your budget, forecasting, and marketing plans so you will make more money immediately
  • Free swag box to the first 80 people who register
  • Professional Animal Care Certification Council (PACCC) continuing education credits for certified professionals
  • Certification Council of Professional Dog Trainers (CCPDT) continuing education credits for certified professionals
  • Access to a community of education-focused pet professionals who are as fun as they are supportive in a private Facebook Group
  • Private event meet and greet Monday, Feb 13 from 5:00-5:30pm ET
  • Ask us anything cocktail Q&A on Wednesday Feb 15 from 5:45-6:15pm ET
  • Event recordings (available after the event) lifetime access to the recordings and handouts

$247

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PREMIUM TRAINING FROM PET CARE PROFESSIONALS

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3 DAYS WITH LIKE-MINDED BUSINESS OWNERS

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PLANS TO BE MORE PROFITABLE THAN EVER

The Proactive Profitability Master Class Will Help You Create a Solid Foundation To

  • Find the time and commitment to work on (not just in) your business every week
  • Set profitable pricing to increase revenues and your pay
  • Market to the customers that appreciate your brand and are willing to pay for your services
  • Create a sustainable pet business with a strong team that can operate without you
  • Ensure your business survives the tough economic times of today

FAST ACTION BONUS!

Special Swag Box delivered to your house if you are one of the first 80 lucky people to register!

Event Schedule

February 14-16

The Master Class will run from approximately 11:00am - 5:15pm ET Tuesday and Wednesday and 11:00am-1:45pm ET on Thursday

Tuesday, Feb 14

All About Strategy

  • Business Survival in Today's Economy
  • Understanding Your Financials and KPIs to Ensure Profitability in Spite of Wage Increases
  • Be Confident in Your Pricing and Strategic With your Discounts
  • Finding Clients Willing to Pay for the Value of Your Services

Wednesday Feb 15

All About Revenue

  • Increasing Your Owner Salary Even During Inflation
  • Memberships to Boost Profits
  • Making Your Business Valuable - What You Need to Know
  • Business Owner Success Panel
  • Live Coaching

Thursday, Feb 16

All About Action

  • Where Are You Headed And How Will You Get There
  • Putting It All Together

What You'll Learn

  • A simple approach to looking at pricing that most businesses don't really understand
  • A formula to setting prices that will guarantee you will be profitable even with wage increases, inflation, and high costs of everything
  • A simple strategy for adding membership programs that will leave your perfect client begging to join
  • The biggest mistakes business owners make when setting up their discount program
  • How to make sure you are reaching clients consistently even while you sleep
  • Ways to increase your take home pay immediately without reducing care quality of the pets

With this Master Class you'll be inspired to take action that will lead to higher revenue, higher profits, and a recession proof business.

How It Works

  • Enroll your business in the Master Class for just $97 per location
  • Join our educational community on Facebook using your email address
  • Attend all three days of the Master Class (Feb 14-16)
  • Take notes and create your action plan in your workbook
  • Start planning for your own increase in pay today
  • Earn PACCC & CPPDT CEU’s for certified members on your team

It’s been a ruff few years with stifling shutdowns, pandemic panic, and sidelining your staff. Give your team members (and your business!) the best shot at a comeback with affordable, professional training by The Dog Gurus. 

Two Options (Attend Live and/Or Get Recordings)

Attend live and get the most out of working on your business with real time Q&A, chat, and assistance.

Or upgrade to All Access and get additional sessions with The Dog Gurus Team, plus you'll receive all the recordings after the event ends (Great option for those who like to work through things more than once or if you can't attend live)

Basic Registration

Work on your business in real-time during the 3 days of the event.

  • Front-row seats to 3 days of focused training and workshop time from The Dog Gurus (from the comfort of your home...no travel, no hotel!)
  • One price for your whole leadership team (just gather around one computer or tv!)
  • 3 days interacting live with The Dog Gurus Team to answer all your questions about your business so you can leave ready to implement
  • A workbook to walk you step-by-step through your budget, forecasting, and marketing plans so you will make more money immediately
  • Free swag box to the first 80 people who register
  • Professional Animal Care Certification Council (PACCC) continuing education credits for certified professionals
  • Certification Council of Professional Dog Trainers (CCPDT) continuing education credits for certified professionals
  • Access to a community of education-focused pet professionals who are as fun as they are supportive in a private Facebook Group

$97

All Access Registration

Get additional sessions with Robin and Susan, plus all the recordings

  • Front-row seats to 3 days of focused training and workshop time from The Dog Gurus (from the comfort of your home...no travel, no hotel!)
  • One price for your whole leadership team (just gather around one computer or tv!)
  • 3 days interacting live with The Dog Gurus Team to answer all your questions about your business so you can leave ready to implement
  • A workbook to walk you step-by-step through your budget, forecasting, and marketing plans so you will make more money immediately
  • Free swag box to the first 80 people who register
  • Professional Animal Care Certification Council (PACCC) continuing education credits for certified professionals
  • Certification Council of Professional Dog Trainers (CCPDT) continuing education credits for certified professionals
  • Access to a community of education-focused pet professionals who are as fun as they are supportive in a private Facebook Group
  • Private event meet and greet Monday, Feb 13 from 5:30-6:30pm ET
  • Ask us anything cocktail Q&A on Wednesday Feb 15 from 5:45-6:15pm ET
  • Event recordings (available after the event) lifetime access to the recordings and handouts

$247

Meet Your Hosts

Susan Briggs, MA, CPACO

Co-Founder/Co-CEO The Dog Gurus

Susan Briggs is a Certified Professional Animal Care Operator, author, speaker, and pet care business expert. As co-founder of The Dog Gurus she brings over 18 years of experience in the pet industry with 12 years as co-owner and operator of a successful dog daycare, lodging, grooming and training business in Houston, Texas. In addition to being a co-author with Robin in publishing Off-Leash Dog Play and Knowing Dogs, Susan used her educational background in accounting and published Counting Noses: Accounting and Financial Management Guidelines for the Pet Services Industry. Susan enjoys making it easy for owners to understand the numbers side of their business so they can focus on care quality. In 2015 Susan co-founded the Professional Animal Care Certification Council whose mission is to provide independent testing and certification for pet care professionals. The program embraces Susan’s passion for providing quality care for animals.

Kari Campbell, CPACO

Business Growth and Lead Coaching Gurus The Dog Gurus

Kari Campbell, a Certified Professional Animal Care Operator, is the founder of Dog Tired K9 Activity Center in Anchorage, Alaska. She has over twenty years of experience in the pet care industry with direct pet care, animal rescue and advocacy. Her passion is to provide the highest level of care quality for clients through education, compassion, and communication. She is a founding member of The Normandy Project, a pet food bank, and has volunteered with Friends of Pets as past president and board member, and the Anchorage Animal Control Advisory Board. She currently serves on the Professional Animal Care Certification Council Board of Directors. Kari was born in Santiago, Chile. Her unique upbringing is matched by her unique professional experience as an accomplished opera singer, with an educational background in vocal performance. Having toured through Japan, Europe, and the United States, she has performed with several opera companies and orchestras. Although her education and singing experiences have been very rewarding, her lifelong dream has been to work with animals. She shares her life with Newton, a French Bulldog.

Courtney Emken

Profit Network Coaching Guru The Dog Gurus

Courtney Emken and her husband Bart opened DogBoy’s Dog Ranch in 1995. Pioneers in the pet industry, DogBoy’s was the first dog daycare to offer group play in Texas, the first pet care facility to commit to science-based positive reinforcement training, and the first to require dogs be spayed or neutered for lodging or daycare. The child of entrepreneurs and artists, Courtney used her business degree, creativity and drive to carry DogBoy’s from a tiny mom & pop biz to an internationally known and award-winning pet care facility, grossing over $1.5M a year. Courtney’s ppassion for small business and growing entrepreneurs carried down to her employees, who were taught open book management so they understood how businesses work, and many have gone on to chart their own paths in the dog world. After 26 years, Courtney & Bart sold their property and retired early. Courtney loves knitting, traveling, spoiling her dog, and sharing her business acumen serving on nonprofit boards and committees.


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