Let’s talk about how to use video to make your business unstoppable! It’s no surprise that video is the most important medium these days. Have you noticed people rarely like to read anything anymore?
We recently talked with video experts Steve and Jaime Geffner about some of the most important aspects of making your videos great and why you should consider improving your video strategy for your business (what??? you don’t have a video strategy…we talk about that too).
You need to grab people’s attention right away and video is a great way to do that and share your message. Whether on social media or your webpage video is a great option to get your message across to more people. You will definitely stand out when you use video in your pet business consistently.
It’s important to have a strategy and plan for how you use video in your business. Think about the customer journey and where your business would most benefit from a focus with video. The great thing about video is it’s easy to use a staged implementation as your priorities and goals change.
The key to standing out with video is to ensure you are posting good quality videos. Steve and Jaime shared a couple of great tips to get you started.
- Follow the rule of thirds – imagine a tic tac toe board on your video; ensure that your eyes or main subject of the video is on the line of the upper middle third box
- Wardrobe matters – wear solid jewel tone shirts and avoid patterns and black around your face
- Length – your videos should be long enough to say what you need to say but short enough to keep your viewer’s attention
The great news is you don’t have to do all the work of creating videos. Once you have a plan get your team involved to help. Be sure to watch our video interview with the Geffner’s and you will get expert insight to make your business unstoppable with video.