Increase Revenue with Add-On Sales
January and February are typically slower months for the pet industry and that’s a great time to consider add-on sales. What are you doing to increase revenue right now? Keep reading for some simple ideas of ways you can increase revenue with add on sales. These are ideas you and your team can implement immediately and make up for the slow times.
Before we share ideas, let’s make sure you can monitor the results of your efforts. One of the key performance indicators we recommend you track monthly is your overall revenue per pet. As you focus improving your add-on sales you should see an increase in your revenue per pet measure. (Watch our video for an explanation of how you calculate your revenue per pet).
We’re happy to share some tried and true add-ons for pet businesses that you can implement. Keep in mind your goal is to increase revenue, provide fun for your pet guests and benefit your clients.
- Special events like parties or photo sessions
- Themed events for Superbowl, Valentine’s Day, St Patrick’s Day
- Craft projects
- Trick-of-the-month
- Pet parent activity class
- Service add-ons like nail trims, baths or obedience refresher
- Special treats – made or purchased
- Enrichment activity for spa dogs
Use our list as a starting point to be creative. Get team together to brainstorm other ideas. This will build buy-in and allow you to try-out new ideas on a trial basis. Also be sure to provide tips to help your team “sell” your add-ons. Posting pictures or videos on social media is a great way to build momentum for your add-ons. Be sure to watch our video for details on implementing add-ons into your pet business and ideas on how to earn revenue for all those pictures you take of the dogs each day.
