The Dog Gurus Online Store

Find the products you need to successfully start, run, and profit from your pet care business.

Bernese mountain dog with tongue out

Unlock Your Pet Care Business Potential

Pet Care Business Launch Formula

Online Course +
Expert Coaching

LAUNCH

Our signature program for those who are starting their own business. Pet Care Business Launch Formula will walk you through the 5 stages of opening your business. Avoid mistakes, streamline your efforts, and get open faster with this program from The Dog Gurus.

Pet Care Business Growth Intensive

Online Course +
Expert Coaching

GROWTH

Our signature program for established businesses that want to grow. The Growth Intensive program will begin your journey on the 10 steps of sustainability for your pet care business. Our goal is to help you reach double digit profit increases!

Pet Care Business Profit Network

Online Course +
Expert Coaching

PROFIT

Our signature program for companies that want to scale. Ready to expand your business, become a leading brand and generate a 6 figure paycheck? Pet Care Business Profit Network is the program for you! Program enrollment is by application.

Pet Care Staff Training

Staff Training Library

Online Content

Get The Library if you’re a small daycare (1-2 employees) wanting to do your own research. It offers tools and resources, but it’s single-user access and not a step-by-step program.

Key areas covered:

  • Enrichment, Leadership Development, Operations, Finances, and Pet Health
Knowing Dogs

Online Course +
Expert Coaching

Get Knowing Dogs and have peace of mind that your team understands the heart and soul of your business (the dogs!!) Knowing Dogs provides your team with training on dog language (101) and group play (201) and helps them better communicate with the animals in your facility’s care (and each other!).

Pet Guru College

Online Course +
Expert Coaching

Get Pet Guru College and set your Client Care, Daycare, Enrichment and Lodging Counselors apart by offering customized, role-specific continuous staff training. Pet Guru College does the hard work for you by onboarding employees faster, reducing payroll training hours, and contributing to a fulfilling and enjoyable work environment. Pet Guru College INCLUDES Knowing Dogs.

Get products for your team!

Get shirts, totes and mugs for your team!

Looking for something else?
Find your resources by clicking on a category button below:

Enrichment Resources

Trick of the Month

Online Course

Trick of the Month is a ready-to-go, revenue-boosting subscription service you can add to your current monthly services or offer as a standalone product to create a new income stream. Trick of the month is a ONE TIME purchase….that allows you to make money all year long!

Dog Daycare 2.0

Online Course

This Enrichment Daycare Toolkit Includes our 

  • 70 page How To Implement Dog Daycare 2.0, 
  • an Enrichment-Based Model of Daycare pdf; 
  • Daycare 2.0 Implementation Companion Workbook; 
  • Done-For-You Resources and Templates; 
  • Pre-Designed Floor Plans; Schedules and Pricing Guides; 
  • Marketing Material for your email lists, 
  • social media, and newsletters; 
  • A detailed Guide to Teaching Many Different Enrichment Activities
Dog Daycare Done Right

E-Book

This PDF book on Dog Daycare 2.0 provides a brief overview of this new model of dog daycare and why everyone should implement it.

Pet Care Business Operations

Dog Evaluations

Online Course

With The Dog Gurus evaluation forms and customizable templates, evaluating dogs for social playgroups just became a walk in the park. This online course is ideal for pet care center owners, new operators, and anyone providing off-leash dog play groups with a safety-first mentality! Approved for 7.75 CEUs for CPDT. Approved for 6 CEUs for PACCC.

Developing a levels based model for group dog training

Online Course

Levels Training is a new, more flexible way to offer group dog training classes to your clients. This unique approach offers busy family pet parents an alternative to traditional training classes that follow a set schedule and syllabus. It also increases your ability to tailored training classes to the skill level of each individual dog.

The Essential Guide to Safe Daycare Standards

E-Book

The Four E’s of Excellence is your guide to off-leash daycare success. Learn to create safe playgroups, a fun environment, and efficient operations. This is a best-in-class guide that will set your facility apart from your competition.

Canine Body Language & Behavioral Resources

Play Posters

Physical Product

Educate and impress your customers with any of our three easy-to-frame posters that visually demonstrate and categorize body language signals into levels of importance. Choose from either 24″ X 36″ posters or 8 1/2 x 11 digital downloadable size. Based off Robin Bennett and Susan Briggs’ popular traffic management signal system described in their book, Off-Leash Dog Play.

What Color am I book

E-Book

Canine body language made easy to learn as a fun game for your staff. Game includes four playing options, 24 color photographs, and answer key. Requires printing photos and assembling game pieces from the PDF file provided (21 pages of instructions, answer key and color photos).

Staff management tools

E-Book

Nine of our most popular dog management tools and resources consolidated into one easy -to -download PDF for your convenience. Includes: Off-Leash Play Application Form; Off-Leash Play Evaluation Checklist & Instructions; Playstyle Management Chart; Existing Dog Assessment Checklist & Instructions; Dog Incident Checklist, Report & Instructions; Problem Behavior Management Guide; Dog Fight Policy & Checklists; How Do Your Playgroups Measure Up Document; and, Red, Yellow and Green Chart.

Loose dogs & dog fights book

E-Book

An information-packed guide to help you act proactively, defensively, and safely! In this NEW downloadable 13-page guide you’ll learn ways to deter an approaching dog, effective and safe ways to break up dog fights, the six levels of bites to be aware of, and when to get help from a professional dog trainer.

Facility Operations

Performance feedback system and forms

E-Book

Online Course

Operations Bundle

Unlock The Secrets to Implement Enrichment Daycare, Create Systems for Efficiency, and Foster Team Accountability.

Standard Operating Procedures for pet care businesses

E-Book

Creating Standardized Operating Procedures (SOP’s) for your business is an essential element to ensuring the financial and operational success of your business. This 100-page SOPs manual is curated from industry best practices and provides a customizable template so you can easily add or change details within the content to suit your specific operational procedures.

Employee handbook development guide

E-Book

An Employee Handbook is a key tool for any business to provide consistency in your employee management and position expectations. Our guide makes it easy to start with your state specific template and update for your company and your pet care service custom policies. Save time and frustration from staff drama with a complete Employee Handbook.

Staff management tools

E-Book

Our most popular Staff Management Tools packaged into a single PDF. Includes: Interviewing for Quality Hires; Leadership Exercises; Playgroup Staff Guidelines (Leader Role & Daily Schedules; Daycare Counselor Performance Checklist & Instructions (Experienced & New Employee versions); New Staff Training Bonus; and, a Powerful Communication Skills Worksheet.

Four Es of Excellence

Online Course

Operate a dog daycare or off-leash playgroup that stands apart from the rest with our Four E’s of Excellence: Environment, Evaluation, Education, and Excellent Operations. With updated checklists and guides, you’ll get proven practices from top-industry leaders that allow you to run your business efficiently and effectively! Also included in your purchase you will get the minimum standards for Lodging, Dog Training, and Spa Services!

Pet Care Job Descriptions

E-Book

Bottom line: employees cannot be held accountable without first knowing what they are being held accountable for. Job descriptions provide clarity and the guidance they need for optimal job performance. Save time, money, and management hassles with our customizable templates. The 50-page PDF includes 16 templates including guest services (5 positions), pet care (6 positions, including dog training and grooming) and management (5 positions) jobs.

Dog Daycare Blueprint

E-Book

The All About Dog Daycare Workbook is non-negotiable for pet care owners looking to organize ideas and track completion of important action items. Pulled from the book All About Dog Daycare… A Blueprint for Success, this is the accountability tool necessary to move forward with your dream of operating your own daycare.

Inside scoop to pet care services

E-Book

This digital download is a handbook that provides an overview on establishing key policies for your pet business. This PDF guide and workbook includes tips of top insights we wished we had known before starting.

Performance feedback system and forms

The Performance Feedback Process includes done-for-you forms that gives you everything you need to do employee performance reviews for staff job performance, teamwork, and retention. And it’s easy-to-implement, too!

Finances

Budgets made easy

E-Book

Budgets are an important tool for increasing your pay as a business owner, while still setting aside the necessary funds for payroll, inventory, marketing, and investments to grow. Create your budget with our step-by-step system.

Counting Noses

E-Book

Formatted into an easily accessible and digestible ebook, Counting Noses, is the only financial and accounting resource customized to the pet industry. Comprehensive content written for small business owners to be confident managing their own business finances.

Pet profits: Know your numbers

E-Book

Pet Profits: Know Your Numbers That Make the Difference Between Just Scraping By and Thriving Workbook is a 32-page PDF download with Excel templates that help you understand how each service you offer contributes to your profits. Special templates for dog trainers and pet sitters included!

Guide to pet care business - forecasting

E-Book

Whether you are new creating your initial business plan or a veteran business operator, financial forecasting is a valuable decision-making tool. Our five-step guide helps you to gain clarity on both the revenue and expense impact of the business.

Financial health check up series workbook

E-Book

The Financial Health Check-up Series workbook is a step-by-step guided process to ensure a healthy financial structure for your business. Digest and implement the information at a pace that makes sense for your particular business and lifestyle.

Key performance indicators workbook

E-Book

Whether you are a seasoned pet care professional or new to the industry, these three digitally delivered Excel workbooks containing 14 templates with detailed instructions will give you a powerful tool in making business decisions easier.

Key performance indicators workbook

E-Book

In this next level of Key Performance Indicators, we build on the metrics introduced in Part 1 while introducing 16 new spreadsheets that are divided into three workbooks: Financials, Operations, and Marketing.

pet care services financial survey

E-Book

Pet business industry statistics are important for planning and improving your own business operations. The PDF download of the most recent annual report of pet care services results.

Products from our Partners

Preferred Vendor

Preferred Partners & Vendors

All About Dog Daycare

A guide to off-leash dog play prepared by Robin Bennett and Susan Briggs.

Off-Leash Dog Play