Build an Attractive
Business Worth Buying
Maximize your business value and prepare for your next chapter
Trusted by 1,500+ pet care owners worldwide
Built by Industry Leaders, for Industry Leaders.
Build a business that someone else wants to buy. Whether you’re expanding to multiple locations, franchising, or preparing for a high-value exit, we provide the systems and expertise to scale with precision and purpose.
Real results for Scaling Businesses
Successfully Exit at Premium Valuations
Multiple members sold their business after strengthening operations and profitability
Increase Per-Customer Revenue by 20-40%
Add high-value services that boost your bottom line
Cut Staff Turnover by More Than Half
Transform from 85% to 32% turnover with proven systems
Boost Profit Margins Up to 30%
Optimize operations, pricing, and service mix for maximum valuation
Reduced Owner Dependence
Develop a business that thrives without you
Your Business is Successful, But You’re Still…
- Holding everything together despite your growth.
- Hitting a growth ceiling without proper systems.
- Unsure what your business is worth—or how to sell it.
- Wanting to replicate success across multiple locations.
- Thinking about what comes next.
The Only Pet Business AI Companion for Scalable Success
Our comprehensive solution is designed for ambitious owners looking to scale without burnout or prepare for strategic exit. We combine business strategy, operations, financial mastery, and leadership skills.
- Achieve sustainable growth with personalized mentorship and expert marketing advice
- Master the numbers behind your business for maximum profitability
- Access industry-leading staff training and retention tools
- Join a community of high-growth owners for masterminds and collaboration
No credit card required.
How We Transform Your Scaling Journey
Exit Strategy Planning
Expert-developed checklist to maximize business valuation
Advanced KPI Tracking
Monitor valuation-focused metrics across all business aspects
Leadership Development
Empower managers with systems that maintain quality without your presence
1:1 Executive Coaching
Personalized guidance from experts who’ve scaled and sold 7-figure businesses
Strategic Partnership Network
Connect with vetted exit partners, investors, and expansion specialists
Hear from owners who love our program
Hear from owners who love our program
Get Started Today
Book a Personalized Strategy Session
Discuss your scaling goals and exit timeline with our experts
Start Your Scaling Journey Today
Start your free trial today and transform your business into a scalable, valuable asset.
What fellow champions have to say:
“Even though I’ve been in the industry for 30 some years, it’s so refreshing to find a group of people who are set on helping each other grow, become better, and continue to raise the bar on the care of pets.”
Meet Our Coaches
Courtney Emken, CPACO
Profit Network Coach
Courtney Emken, Profit Network Coach
Courtney Emken and her husband Bart opened DogBoy’s Dog Ranch in 1995. Pioneers in the pet industry, DogBoy’s was the first dog daycare to offer group play in Texas, the first pet care facility to commit to science-based positive reinforcement training, and the first to require dogs be spayed or neutered for lodging or daycare. The child of entrepreneurs and artists, Courtney used her business degree, creativity and drive to carry DogBoy’s from a tiny mom & pop biz to an internationally recognized award-winning pet care facility, grossing over $1.5M a year. Courtney’s passion for small business and growing entrepreneurs carried down to her employees, who were taught open book management, so they understood how businesses work, and many have gone on to chart their own paths in the dog world. After 26 years in business, Courtney & Bart sold their property and retired early. Courtney loves knitting, traveling, and helping her clients grow professionally and personally.
Dawn Hoverson
Profit Network Coach
Dawn Hoverson, Profit Network Coach
Sarah Horn
CEO
Sarah Horn, CEO
Sarah Horn is a passionate and results-oriented leader with over 20 years of experience in higher education, focused specifically on strategies that drive student success and improve student outcomes. Throughout her career, Sarah has demonstrated a proven track record of success in creating, implementing, and managing student retention solutions at colleges, universities, and state systems across the country.
As a two-time CEO and co-founder, Sarah possesses a deep understanding of what it takes to build and scale successful organizations. She is passionate about using technology to solve complex problems and make a positive impact on the world, while also committed to creating human-centered solutions that are both effective and user-friendly.
Dean DeGood
Coach
Dean DeGood, Coach
Dean DeGood has owned and operated pet businesses for more than 25 years, including a variety of service-based businesses focused on dogs and cats. Over that time, he has performed virtually every role involved in building and running a business.
His experience includes buying, selling, and starting businesses; developing and executing business plans; bookkeeping and financial management; marketing; operations; and all aspects of staff management and HR.
Collectively, more than 1,000 people have worked for businesses owned by Dean.
Dean holds a BA from the University of Richmond (VA) and an MBA from The Fuqua School of Business at Duke University.
Heather Murphy
Customer Success & Operations Manager
Heather Murphy, Customer Success & Operations Manager
Heather Murphy is Customer Success & Operations Manager at The Dog Gurus, where she brings 12+ years of experience building and scaling pet care businesses.
She founded Texas Doghouse and Woodlands Grooming Co., growing the combined operation to over $1 million in annual revenue before a successful acquisition. Based in Magnolia, Texas, Heather now helps businesses design training procedures, programs, and systems that strengthen their organizations.
Safety First!
Investing in a dog daycare that prioritizes safety through adherence to safety standards and promotes excellence through education, evaluation, enrichment, and emergency preparedness is crucial for your pet’s well-being. To dive deeper into these principles check out our video on Group Play Safety Standards.
Scale with Precision and Purpose to Maximize Your Business Value
Transform your years of hard work into strategic value. Join successful pet care entrepreneurs who’ve built businesses worth buying with The Dog Gurus as their trusted scaling partner.
