Pet Photography Tips: Capturing Great Images for Social Media and Marketing

Objective: Learn key tips to improve pet photography skills and elevate your facility’s online presence.

Content: In the age of social media and online marketing, creating a professional online presence for your brand is more important than ever. Curating a professional online presence on social media or a business website can help clients find you and build a positive relationship before setting foot in your facility. This Lunch and Learn will teach you some pet photography tips and tricks to help you capture compelling images that highlight your pet’s personality and create engaging content for your current and potential clients.

Owner/Operator Tip: This Lunch & Learn is a fantastic opportunity to work with dogs currently at your facility. You may want to plan ahead and include several well-tempered dogs in this activity.

Prior to Lunch & Learn Session:

• In preparation for leading the group discussion, the leader should review the supporting document section to determine how the information will be presented.

• Print a copy of the “Pet Photography Tips” document for each team member.

• Optional: Plan to hold a staff photography contest for this Lunch and Learn.

• Post the attached flier and add an email address where staff can send their best photos.
• Add the photos that your team submits to the attached slideshow template. You can incentivize this contest by offering a prize.

• Optional: Gather supplies to create a pet photo booth with your team.