Launch Your Pet Care Business with Confidence

Skip the $10K mistakes and open faster with expert guidance every step of the way

brown poodle jumping in the air

Built For Pet Business Owners,
By Pet Business Owners

The only AI-companion built exclusively to help pet-care businesses move from guesswork to growth.

Don’t waste time and money figuring it out alone. Open your business with the confidence that comes from following a proven path—because your dream deserves the best possible start.

Real Results for New Owners

✔ Faster Time to Revenue
Open your doors with confidence and start earning sooner

✔ Improved Loan Approval Rates
Present better business plans and financial projections

✔ Avoided Costly Startup Errors
Save thousands by learning from others’ mistakes

✔ Clear, Step-by-Step Path
Transform overwhelm into organized action

Hear from our Launch Formula graduate

Here’s what our Launch Formula Graduates are saying:

“The step by step guides and videos really brought the ins and outs of running a facility to life.”
“I’m great with dogs, but intimidated by numbers and how to manage a staff. The materials gave me the confidence to open my dream business.”

“The expertise included in this course exceeds the price I paid. There are so many aspects of running my pet care facility that I hadn’t ever considered. This course helped me think through everything from how to staff my first team to evaluate dogs that will be a good fit for our daycare.”

We’ve been in your shoes. You’re About to Start Your Dream Business, But…

  • You’re worried about wasting time and money on the wrong priorities
  • You’re overwhelmed by decisions and afraid of making costly mistakes
  • You don’t know what you don’t know about permits, pricing, staffing, or facility setup
  • You lack guidance from people who’ve done it before and feel isolated in your journey

We built this platform so you don’t have to figure it out alone.

It’s Time to Launch Successfully with The Dog Gurus

Our AI companion and expert community is built specifically for aspiring pet care owners like you. We’ve helped hundreds of businesses launch and grow confidently and profitably.

Expert-Developed Launch Plan

We have built expert-developed content from our decades of experience to help you build and launch your dream pet business. Follow our proven Launch Formula that includes everything you need to launch successfully, avoid expensive missteps, and open on schedule.

Our content includes:

  • Step-by-step instructions on launching a pet care business

  • Support for marketing your business to meet client demands in your area

  • Expert Pet care business advice on policies and systems that maximize revenue and ensure legal protection

  • Templates and guidance to hire your grand opening staff and welcome your first customer(s)

  • Guidance and training videos on facility design and floor plans

  • Pricing strategies to help you position your services in the market

  • Supporting worksheets for forecasting your first year of operations

  • Customizable templates for staff, customer, and pet forms

How We Transform Your Launch Experience

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Your 24/7 AI Companion

Get instant, tailored answers to your toughest questions whenever you need them, with guidance customized to your specific business and goals

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Curated Partner Network

Partner with trusted vendors and lending partners vetted by our experts

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Exclusive Peer Community and Experts

Join group coaching sessions with experienced owners who’ve successfully launched their businesses

Is this right for me?

How to Get Started

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Option 1: Book a Personalized Demo

See exactly how The Dog Gurus platform will guide your specific launch journey with a custom walkthrough.

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Option 2: Start Your Journey Today

Don’t miss out on the wealth of knowledge from experts who have been in your shoes for just  $199/month and launch smarter!

Open doors sooner, start earning faster.

Pay Monthly
Pay Annual (one month free!)
ESSENTIALS
Best for new and aspiring owners just starting out with 1–2 person team
$199
USD
/ per month
Get started
  • Expert step-by-step plan to open faster and avoid $10K+ rookie mistakes.
  • AI companion for real-time, tailored guidance
  • Live group coaching from pet industry pros
  • Access to our peer community, vetted partners and financial partners
  • Dog Gurus' Tip
    Pair with our staff training products for best results
ESSENTIALS
Best for new and aspiring owners just starting out with 1–2 person team
$180
USD
/ per month
Get started
  • Expert step-by-step plan to open faster and avoid $10K+ rookie mistakes.
  • AI companion for real-time, tailored guidance
  • Live group coaching from pet industry pros
  • Access to our peer community, vetted partners and financial partners
  • Dog Gurus' Tip
    Pair with our staff training products for best results
CORE
Best for owners looking for expert tools to build efficiency, systematize, and reclaim their time
$499
USD
/ per month
Get started
  • Everything in Essentials +
  • All the expert content and insight to grow, plan your expansion or exit strategy
  • Business KPI dashboards and industry benchmarks to guide smarter decisions
  • Integrations with QuickBooks and other key business tools (Coming soon!)
  • Trusted partner network for expansion, exit and acquisition
  • Dog Gurus' Tip
    Pair with our staff training products for best results
CORE
Best for owners looking for expert tools to build efficiency, systematize, and reclaim their time
$455
USD
/ per month
Get started
  • Everything in Essentials +
  • All the expert content and insight to grow, plan your expansion or exit strategy
  • Business KPI dashboards and industry benchmarks to guide smarter decisions
  • Integrations with QuickBooks and other key business tools (Coming soon!)
  • Trusted partner network for expansion, exit and acquisition
  • Dog Gurus' Tip
    Pair with our staff training products for best results
PRO
Best for experienced owners preparing to scale and exit with confidence.
Custom pricing
Contact us for pricing
  • Everything in Core +
  • Expert content to empower your general managers and leaders
  • Live group coaching for your general managers and team leads
  • Exclusive leadership community with access to private events & roundtables

  • Bundle and Save
    Combine 12 months of Pro Owner with Pro Staff, and personalized 1:1 coaching
PRO
Best for experienced owners preparing to scale and exit with confidence.
Custom pricing
Contact us for pricing
  • Everything in Core +
  • Expert content to empower your general managers and leaders
  • Live group coaching for your general managers and team leads
  • Exclusive leadership community with access to private events & roundtables

  • Bundle and Save
    Combine 12 months of Pro Owner with Pro Staff, and personalized 1:1 coaching

Helpful free resources to help you launch your business

Avoid Costly Mistakes

5 stages in starting your pet career

Eliminate Frustration

3 Tips to Reducing Injury

Streamline Efforts

Financial Systems Calendar

Group Play - The Dog Gurus Safety pledge logo

Safety First!

Investing in a dog daycare that prioritizes safety through adherence to safety standards and promotes excellence through education, evaluation, enrichment, and emergency preparedness is crucial for your pet’s well-being. To dive deeper into these principles check out our video on Group Play Safety Standards.

As Seen In

The Washington Post
Wall Street Journal logo
Black logo for The Boston Globe.
Black logo for CBS.
The Denver Post logo
Black and grey logo for the Houston Chronicle with a silver graphic star.
Black Bark: The Dog Culture Magazine logo.
Dog Fancy logo
Whole dog journal
Vet Talk TV.com logo
The Pet Talk People.com logo
Black, white, and grey banner with a picture of Earth that has dog ears and paws. The Message reads, "Pet World Insider. Take you inside the world of pets!"
As seen in Top Women in the pet industry magazine logo

We Have Been Seen In:

The Washington Post
Wall Street Journal logo
Black logo for The Boston Globe.
Black logo for CBS.
The Denver Post logo
Black and grey logo for the Houston Chronicle with a silver graphic star.
Black Bark: The Dog Culture Magazine logo.
Dog Fancy logo
Whole dog journal
Vet Talk TV.com logo
The Pet Talk People.com logo
Black, white, and grey banner with a picture of Earth that has dog ears and paws. The Message reads, "Pet World Insider. Take you inside the world of pets!"
As seen in Top Women in the pet industry magazine logo

Launch Right the First Time Using Proven Experience and Expert Guidance

Turn industry expertise into your foundation for success. Join hundreds of pet care businesses who’ve launched confidently and profitably with The Dog Gurus, skipping years of trial and error to build the business of your dreams from day one.