Social Media Marketing Tips for Your Pet Business

Are you maximizing social media marketing opportunities on social media? There are a lot of opportunities to share your business on social media at no cost. It requires a plan and strategy to take advantage of this FREE organic traffic. The good news is most posts won’t even seem like a sales pitch.

We find that many pet businesses are not good at tooting their own horn. Start with always sharing the education accomplishments of your team members on social media. Also post when you attend in person or virtual seminars or training sessions. This sets your business apart as one that values on going learning to keep the pets safe, healthy and happy.

You should also include in your plan a feature of all services you offer frequently. This can help you sell more to the clients that you already serve. We’ve learned from experience that clients don’t always realize all the service offerings your business provides so be sure to send them frequent reminders. 

Plan now your service features for January and February if this is a typically slower time for your business. Which services will have capacity you want to fill? How can you create a special package or event to encourage clients to use these services? Be sure to watch our video for some of our ideas and ones shared by followers.

Finally, make sure you are utilizing video in your social media marketing posts. You are likely to get more engagement with video and especially if the posts include staff and pets. Clients want to see your team engaging and having fun with the pets in your care. Our video has some great tips on adding video to your marketing and now is the perfect time to plan and implement some new FREE marketing strategies.