Marketing through Education!
Content: Utilize this activity to guide your team on how to highlight the strengths of your pet care business through education of your clients and community.
Prior to Lunch & Learn Session:
In preparation for leading the group discussion, the leader should review the supporting document section to get refreshed on good communication skills.
Determine the Top 5-10 complaints that you hear frequently in your business. Print each complaint out and place in a jar or can for the Lunch & Learn. If you prefer, you can utilize some of the sample complaints provided below. We do encourage you to come up with a few of your own so that you can not only improve communication skills, but also work through a few existing challenges in your business.
Take a complaint and re-word it to be more solution focused (so that you have a sample prepared in the event your team struggles with the task). Again, you can utilize the samples provided as reference. The supporting documents will also provide guidance in crafting answers that are solution focused.
Click Here to download the PDF handout to review with your staff. |
